Summernats and the National Tobacco Campaign get set for the world’s biggest burnout
21 December 2012
To support the National Tobacco Campaign, the Australian Government will be sponsoring the Street Machine Summernats 26 Guinness World Record burnout attempt at the Canberra based car festival.
Summernats will attempt to set a new world record for the largest simultaneous burnout, with a target minimum of 50 cars involved at the event.
The mass burnout, set to take place on the burnout pad at Exhibition Park Canberra at 11am on Friday 4 January, will be seen by thousands of the festival’s patrons.
With over 90,000 car enthusiasts attending Summernats last year, The National Tobacco Campaign will have the chance to educate festival patrons about the risks associated with smoking and to encourage the burnout of cigarettes for good.
“The National Tobacco Campaign will be a fantastic partner for the event,” said Summernats co-owner Andy Lopez. “We’re turning the burnout pad into the world’s biggest designated “smokin” area. The message we’re sending to our patrons is that “smokin” belongs on the burnout pad.
“The National Tobacco Campaign will engage with Summernats patrons through our social media, TV show and activations on site. We’re not about lecturing, but we definitely want to be part of an important health message like this.”
Louise Sylvan, Chief Executive Officer of the Australian National Preventive Health Agency, that manages the National Tobacco Campaign, says “the World Record burnout attempt is a different and interesting way for us to connect with our target demographic and Summernats has a strong, engaged community. The Burnout Record will generate huge interest, particularly online, in Australia and around the world.”
“We are always looking for innovative, new ways to promote the key messages of the National Tobacco Campaign, and ensure that smoking, the leading preventable cause of death and disease in Australia, is reduced,” said Ms Sylvan.